Description Only α makes OLED as vivid as this Sophisticated algorithms and refinements in the α9 chip help transform picture and sound, delivering enhanced levels of detail to achieve extraordinary realism.* Smart TV is boosted too. Apps load fast, search is quick, and switching between content is slick and seamless. *Image quality dependent on source material. Sound optimised for your space Hear balanced audio that fills your room, without being overpowering. Whether you're watching from an open-plan lounge or a cosy nook, AI Acoustic Tuning helps your entertainment sound just right.* *AI Acoustic Tuning must be activated through the AI Service menu. Resolution fine-tuned by AI AI processing helps remove noise and enhances the colours of faces and objects, so they can appear defined and multi-dimensional without looking artificial*. *Image quality dependent on source material. More expressive HDR HDR Expression Enhancer* applies an individual tone mapping curve to the objects your eyes are naturally drawn to, helping them to stand out sharply and expressively. *HDR10 content required for this function. Lifelike sound perfected by AI Hear sensational 9.1.2-channel virtual surround sound, mixed by AI Sound Pro and remastered for clarity, impact, and balance control.* *Sound quality dependent on source material. Free to be brilliant Discover rich colour and perfect black, for a picture that's in a class of its own. LG OLED's self-lit pixels illuminate independently, with no backlight to dull their brilliance or limit your experience. Revealing detail in the darkness See incredible depth and clarity, where the shadows can be as powerful as the highlights. Infinite Contrast utilises OLED's perfect black to make brights appear brighter, colours more vibrant, and images more lifelike. Movies scenes that appear to come to life Transform movie night. Ultra-vivid pictures from Dolby Vision combine with FILMMAKER MODE™ to help preserve the director's intention, optimising picture quality without distortion or over-processing.* *Dolby Vision High Dynamic Range content required. Elegance in simplicity The epitome of sleek elegance. A minimalist design with narrow bezels can bring discreet style to your space, helping to elevate your interiors and keep you fully immersed in the brilliance on screen. Seamless, synchronised fast action Feel like a winner every time you play. A blazingly fast 1ms response time, gaming at up to 144Hz, NVIDA G-Sync, AMD FreeSync Premium and VRR support come together to create clear, smooth pictures.* *NVIDIA G-sync compatible with RTX 20, RTX 30,RTX 40 and GTX 16 series graphics cards. Older GPUs do not support G-SYNC compatibility. VRR ranges from 40Hz to 144Hz, and is a certified specification of HDMI 2.1. 144Hz gaming is compatible with PC-connected content. Make the Smart TV experience yours Meet your entertainment hub, with next-level personalisation from webOS. Jump into your favourite content using Quick Cards. Get recommendations based on your search history with AI Concierge, and access a space dedicated to you in My Profile.* *Internet connection, subscription and data charges may apply. Separate terms and privacy policy apply to Smart TV apps. Failure to accept the terms applying to an app may result in inability to use the app. Content, features and third party services will vary from time to time without notice. LG ThinQ AI account/s required. Key Features Optimised picture and sound with the α9 AI Processor 4K Gen7 Infinite Contrast for crisp visuals with dark blacks and bright whites An immersive cinema experience with Dolby Vision & Dolby Atmos Ultra Slim Design with incredibly narrow bezels Convenient smart features, including ThinQ AI, Chromecast Built-in, Apple Airplay, and Hands-Free Voice Commands Fast, smooth gaming with VRR, G-sync, and AMD Freesync